Messages
1/20/2023
4 : 54
This YouTuber details his 12 separate revenue streams
PLUS: The waning influence of Apple's podcast app
1/20/2023
3 : 5
Every company eventually tries to become a media company
PLUS: Are publishers underestimating Twitter as a traffic driver?
1/6/2023
16 : 44
How to build a successful B2B media company
B2B used to be the least sexy space in media. That's no longer the case.
1/4/2023
16 : 24
Why creators are in less of a rush to quit their day jobs
There are benefits to traditional employment that are incredibly difficult to replicate when you're out on your own.
12/22/2022
15 : 34
The state of this newsletter
Plus: What I have planned for 2023
12/16/2022
9 : 14
Why media companies struggle to act like tech companies
Quality journalism doesn't scale like tech; in fact, that may be one of its greatest features.
12/9/2022
17 : 34
How to leverage paid marketing to drive newsletter signups
Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to
12/8/2022
1 : 54
What the next crop of media startups will look like
As the Creator Economy matures, the media industry will need to adapt to the new economics of content creation.
12/5/2022
21 : 34
Ask me a question! (December edition)
Hey there! This is my regular Q&A feature that allows readers to ask me questions that I can answer in a future newsletter. Last month I managed to devote several newsletters to answering some
12/2/2022
18 : 44
How to sell your media business
Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to
12/1/2022
1 : 44
It’s time for the media to embrace self-service native advertising
News publishers haven't lifted a finger to copy the tech industry's most successful ad innovation.
11/23/2022
19 : 4
Why journalists are so desperate to find a Twitter alternative
Twitter has operated as the primary venue for writers to take their audiences with them as they move from job to job.
11/16/2022
7 : 4
More creators reveal their #1 growth hack
Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to
11/11/2022
20 : 54
15 local news entrepreneurs walk into a Zoom call
Luckily for you, I recorded the entire discussion.
11/10/2022
11 : 35
8 creators reveal their #1 growth hack
"Content is really just showing up every day and producing something valuable.”
11/2/2022
17 : 4
Twitter has never understood the Creator Economy
The real incentive that keeps creators glued to any particular platform is its ability to help them make money.
10/28/2022
15 : 44
What is the exact optimal time to publish?
By giving yourself a weekly publication deadline, you're less likely to fall off that bandwagon.
10/26/2022
21 : 14
You should be surveying your audience more
You basically have your own homegrown focus group just waiting to be unleashed.
10/21/2022
19 : 24
How to solve the podcast discovery problem
Let's face it: podcast discovery is hard.
10/19/2022
18 : 54
Why Patreon is struggling
Patreon's “valuation has decreased substantially — by 70% — over the past year."